Netfirms Leads the Way to E-store Success
Online retailers discover profitable options outside the big auction sites
With people all over the world setting up e-stores, many are finding the advantages of going independent outweigh those of setting up shop in the cookie-cutter marketplaces of eBay or Amazon. Companies such as Netfirms, Inc. are making it easier for e-tailers to build their online brands, to retain hands-on control over their shops, and to keep costs and transaction fees at a minimum.
In a recent article by the Wall Street Journal (July 18, 2005), author David Kesmodel states, "Small retailers can now run an independent Web site with the support of an e-commerce hosting company for as little as $10 a month. And with every sale they make on their own site, they will save the transaction fees that Amazon and eBay collect from the retailers who sell on those sites." With fees often in the range of 15% of the price of the item, these costs can really cut into the profit margin.
Mr. Kesmodel goes on to say, "Netfirms, which hosts more than 12,000 online stores, charges its small-business clients as little as $9.95 a month. The basic service includes a tool to help e-tailers design their site even if they have no programming experience. They also get a shopping cart - the software that allows customers to collect items as they shop and then pay for everything at once when they're done - and can create customer newsletters, track sales trends and let customers post product reviews."
He continues with an example, "Jeannine Ranni, who sells gourmet coffee and tea online from her home in Lagrangeville, N.Y., says she likes the Netfirms service because it is inexpensive and she's able to easily make changes to her site despite not being 'a computer geek.' She began using Netfirms in March. Previously, she worked with a Web designer who insisted that any changes to the site, EmbellishedBean.com www.EmbellishedBean.com, be done by the designer - for a fee. Ms. Ranni estimates she is saving $2,000 to $3,000 a year. 'That's huge', she says, 'because I'm a small business with a small budget.'"
"We get excited when our customers succeed," says Christopher Hebert, marketing manager of Netfirms, Inc., "They're making money doing what they love. And word seems to be spreading - based on our current numbers we expect a 30% growth in e-commerce plans this year."
More information on setting up an e-store can be found at:
Full Wall Street Journal article can be found at:
Christopher Hebert, Marketing Manager